We are building a two-sided marketplace for general contractors (GCs) and homeowners to engage in renovation projects with transparency and accuracy. Our initial focus is a scoping tool that allows users to build very accurate scopes of work very easily, with items preassigned to rooms and pricing predetermined. This approach means that our users do not need to vet pricing or research costs; we have already done that for them! They simply get to plug and play the info into their scope and send it off to their subcontractor(s) actually doing the work.

In other words, we have our primary users who engage with the platform to scope their projects and manage their projects while our secondary users are the subcontractors or “pros” that will be performing the work.

We have currently segmented primary users as property Investors who fix and flip homes, and small GCs who work for homeowners. Eventually the goal is to target homeowners, but first we need our contractor marketplace to be built. Our goal is to build the contractor database/marketplace organically. As our primary users (investors and small GCs) use the platform and onboard their trusted subcontractors (painters, plumbers, tilers, etc.), we will be collecting and growing a database of people that we can engage and turn into PropFix Pros.

How else could we go about onboarding subcontractors to our platform to use our technology and become PropFix Pros?

Veterinary hospitals are fast-paced environments where every second counts. At Scout, we help veterinary teams reclaim time, reduce human error, and boost revenue by replacing outdated paper forms with a seamless digital platform for dental charting and anesthesia monitoring. Our goal? Better patient outcomes, less burnout, and more efficiency.

However, our biggest challenge isn’t just adoption — it’s access to decision-makers. Veterinary technicians are the ones who benefit the most from Scout, yet they often lack purchasing power. We know that getting them to use, love, and champion Scout is key to accelerating adoption in hospitals.

That’s why we’re launching the Scout Champions Program, a way to empower, recognize, and reward the techs who make a difference. We need your help in shaping a marketing strategy that:

• Celebrates veterinary technicians using Scout with social media spotlights and swag
• Encourages referrals with monetary incentives, prizes, and exclusive perks
• Creates a community of influential Scout Champions who can help drive adoption from the ground up

We’re looking for innovative, creative strategies to make this program irresistible to veterinary techs and turn them into the biggest advocates for Scout. How would you design this campaign? Would you pursue it at all? Are there better ways to tackle this adoption problem? We can’t wait to hear your ideas, even if the idea is telling us this is the wrong approach!

SpacePlace is an Augmented Reality (AR) app for iOS that allows users to place spatial tags in the real world. These tags contain a title, text description, and an associated image, providing users with helpful, relevant information that can be easily accessed through their phones. The goal is to augment the physical world with persistent, location-based digital content.

Spatial tags act as AR markers anchored to real-world locations. Unlike traditional location-based apps, these tags remain fixed in space and can be accessed by users within a specific area. They serve various purposes, such as: 1) providing historical or contextual information about places, 2) enhancing navigation and wayfinding, 3) enabling interactive storytelling and 4) offering business or event promotions.

Our key question is how do we determine the best approach for launching, promoting, and evaluating SpacePlace’s impact? To do this, we must answer the following key questions:

1. Which 3 markets could benefit the most?

• Identify industries or use cases where spatial tags provide clear value.
• Consider user needs, adoption potential, and competitive landscape.

2. How should we market SpacePlace?

• Define effective go-to-market strategies for user adoption.
• Explore potential partnerships, promotional channels, and community engagement tactics.
• Determine how to position SpacePlace in a way that resonates with the selected markets.

3. How do we measure success beyond downloads?

• Establish KPIs to assess user engagement, tag creation, and retention.
• Identify what metrics indicate real-world impact and value.
• Explore how to measure network effects and organic growth.